Tag Archives: backlinks

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Google Minus – Is Penguin algorithm update a negative SEO boon?

The Google Penguin update, launched last month, punishes sites participating in dodgy paid link schemes by removing them from the search results. Now, post-Penguin, the Internet marketing industry is debating whether the algorithm change has become a charter for negative SEO. Negative SEO is essentially search sabotage: giving competitors a Google Minus, if you will. […]

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Quality SEO recognised, spam gets boot in latest Google update

Internet marketing companies and search engine optimisation experts are poring over their websites today, after Google released its latest algorithm changes, designed to weed out “webspam” sites which manipulate search rankings. Google’s latest tweak will punish sites using dirty tactics to trick search spiders – such as keyword stuffing Most reputable SEO companies use “white […]

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Google will punish “over-optimised” sites

Search engine giant Google is set to change the game for search engine optimisation once again: by penalising sites that are too obviously optimised. Recent changes to Google’s algorithm have attempted to weed out sites which feature poor content, poor information and poor quality, but rank well because of their SEO measures. Now, the engine […]

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10 URL shorteners

Image via Wikipedia URL shortening services have become more and more common as websites achieve record-breaking URL lengths for individual pages. (Luckily, this site is very simple but imagine if they had a database driven site with lengthy URLs for each page?! http://www.llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com/) So, why would you use a URL shortener? Well, there are multiple…

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Links that Google likes

This blog post from last October gives some very useful information about the types of links that Google likes to see on your website. Using Google Webmaster tools is a great way to keep up to date with what links you have to your site. Some may have been created without you asking for a…

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Building backlinks

Backlinks are an important traffic driver, not just for the search engines algorithms but to ensure that your site is listed in as many places as possible to capture extra visitors. The important rule of thumb is Complementary not Competitive. So, if you are promoting training seminars for the doctors and therapists, you need to…

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