Tag Archives: Bing Ads

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PPC News Roundup: AdWords Improves Cross-Device Reporting

Rachel Poole and Sarah Kemp bring us the latest paid search news, including new AdWords keyword-level cross-device conversion data, Bing launches Bing Ads Academy, AdWords rolls out more new features ahead of Christmas and Bing brings product ads to mobile. AdWords Introduces Keyword-Level Cross-Device Conversions AdWords has rolled out cross-device conversion data at a keyword…

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Bing Ads Introduces Remarketing For Shopping and Search

Bing has announced that Bing Ads remarketing is now available in both shopping and search results, helping advertisers to successfully retarget users who have already visited a brand’s site. The launch of remarketing for Bing Ads was previously discussed as part of the launch of Universal Event Tracking (UET). Intended to help advertisers better understand…

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Bing Rolls Out Native Ads on MSN

Bing Ads are going native. The paid search platform has launched Bing Native Ads on beta with the aim of expanding its advertising reach beyond search. Bing Native Ads will factor in user intent by looking at a user’s previous search queries, intent signals from the content they have previously engaged with, and user actions…

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PPC Weekly Roundup: ROI, Innovation, American Football and Bing

Tom Kwei is ClickThrough’s resident PPC newshound. This week, he looks at Bing’s new features, tips on tracking ROI and fostering innovation, and the similarities of paid search and American football. Bing Rolls Out Enhanced Sitelinks Worldwide Bing Ads’ Enhanced Sitelinks have been available to advertisers in the US since September. However, the world’s other…

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PPC Weekly Roundup: Bing Bans Phone Numbers, Plus 2015 Predictions and More

As we plunge full-steam-ahead into 2015, Tom Kwei collects the new year’s top paid search news and insights. This week, he looks at updates to Bing Ad’s editorial policy, predictions for PPC in 2015, and more! Plain Text Phone Numbers Banned by Bing Ads Yesterday, Bing Ads announced a policy update banning ‘plain text’ phone…

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Bing Bans Phone Numbers in PPC Ad Copy

Bing Ads has announced that telephone numbers will no longer be allowed in PPC advertising copy. Instead, Bing said yesterday, advertisers will have to use Location Extensions or Call Extensions to display click-able phone numbers. The new rules – part of an update to Bing Ads’ editorial policies – also ban ‘plain text’ phone numbers […]

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PPC: Bing Ads Retiring Mobile Device Targeting (Sort of)

Bing Ads announced on Thursday that it plans to retire “explicit mobile device targeting”. From March 2015, advertisers will no longer be able to select between ‘Smartphones’ and ‘Desktop and tablet’ as distinct targeting options. Instead, users will employ bid modifiers to adjust how frequently their ads appear across devices, without being able to deselect […]

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PPC: Three New Features for Bing Ads

Microsoft has introduced three new features for Bing Ads: simplified device targeting, Dynamic Sitelinks and a brand-new campaign planner. Simplified Device Targeting Bing announced it would be switching to simplified device targeting back in June, bringing its targeting options in line with Google AdWords Enhanced Campaigns. In other words, users can no longer choose to […]

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Bing PPC Advertising Platform Bing Ads Set For Overhaul

Bing is set to make a host of changes to its PPC advertising platform Bing Ads as it looks to bring it more in line with its main competitor Google Adwords. The move comes as somewhat of an about-face on Bing’s previous stance against Google Enhanced Campaigns: the Internet giant previously claimed it wanted to […]

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