Tag Archives: blogs

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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Five content marketing benefits of an industry news feed

An industry news feed helps keep your customers informed about the latest happenings in your sector. Importantly, it can be a great way to improve your on-site content, keyword association and traffic from Google News. Here, ClickThrough Marketing copywriter Jack Adams reviews five big content marketing benefits of an industry news feed. The old adage…

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Making the most of a blog

More and more companies are utilising blogs as a simple outlet to display their content to consumers. Due to successful SEO strategies, many blogs are attracting traffic via search engines; however according to an article published on Search Engine Watch, more needs to be done to ensure that visitors come back for more. Kevin Gibbons, […]

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Using nofollow tags could help your blog

Bloggers hoping to rank highly in search engines have to be wary if they leave comments open on their site. Spam is an age-old internet problem, and search engine spiders can pick up on bad links in comment boxes if the default rel tag, dofollow, is enabled on your blog. By using the nofollow tag, […]

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