Tag Archives: Bob Tripathi

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Two must-have skills for the modern day SEO

In an age in which versatility is seen as a major asset, Bob Tripathi, writing for Search Engine Watch, has suggested that “the modern day SEO should be an integrated SEO digital marketer – one who knows about on-page SEO and other integrated tactics.” Tripathi has also highlighted five skills which he believes are must-haves […]

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The additional roles fulfilled by an SEO team member

As search engine optimisation as an industry has matured with time, the expectations have increased. While it might originally have been acceptable to provide good rankings – and good rankings alone – now the expectations are considerably higher – with in-house SEO teams expected to provide a combination of SEO services. According to Bob Tripathi, […]

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