Tag Archives: Business 2 Community

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Mistakes commonly made during PPC marketing campaigns

There are a number of mistakes commonly made in PPC marketing campaigns; despite being easily avoidable, these mistakes continue to be made on a regular basis, according to Elise Gabbert, writing for Business 2 Community. She states that these avoidable mistakes can have a damaging effect on campaigns – affecting CTR (click-through rates) Quality Score […]

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Top three Twitter clients used so far in 2012

Many businesses, when conducting social media marketing campaigns spread across various social channels, use a Twitter client – which allows them to post once for all channels, rather than individually for each. Neal Schaffer, writing for Business 2 Community, has, with the help of Cibo, highlighted the top 20 Twitter clients being used in 2012. […]

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