Google Shopping changes in the UK will be introduced tomorrow (Feb 13). The switch will see new product listing ads and paid-for results in Shopping searches. For ten years, Google Shopping (formerly known as Froogle or Product search), provided lots of free traffic for online businesses. But that’s about to end. From tomorrow, free listings [...]
Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online via Google. Whereas traditional Google advertising involves AdWords, text ads, keywords and creatives, product listing ads use a large product [...]
Search engine giant Google is set to change the game for search engine optimisation once again: by penalising sites that are too obviously optimised. Recent changes to Google’s algorithm have attempted to weed out sites which feature poor content, poor information and poor quality, but rank well because of their SEO measures. Now, the engine [...]
Oh, come on. I feel like I’m being forced into choosing a link from the top 2 SERPs. Do I like it? Absolutely not. What on earth has Google done with sitelinks? Why oh why would I need every link to fill my minimal screen estate in this way? How long before the statistics come…