Tag Archives: ClickZ

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Kraft spreads love with Valentine’s Day Twitter campaign

Kraft Foods has launched a new social media marketing campaign for Valentine’s Day, according to an article published by ClickZ. Conducted via Promoted Tweets on Twitter and a Facebook app, the campaign is aimed at getting users to feature the hash-tag #VoiceOfLove throughout the day; for each tweet that features the hash-tag, Kraft will donate […]

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Facebook ready ‘Sponsored Stories’

Following on from Twitter’s decision to feature sponsored Tweets in users’ timelines, Facebook has announced that it is readying a similar feature, according to an article published by New Media Age. ‘Sponsored Stories’ will feature in users’ News Feeds from January onwards. The new initiative will provide brands with a greater reach for social media […]

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