Posts Tagged ‘content creation’

• Content Marketing Strategies Should Include Podcasts

  Thursday, May 19th, 2011

  

  A new report out today has suggested that businesses should include podcasts as part of the their online content marketing strategy as suggested by one expert on iPhone News Online.

  Most companies will consider online PR when compiling their online strategy but the use of podcasts is being overlooked according to expert Derek Gordon, saying they were the ‘least embraced’.

  He said: “Increasingly, podcasts are a popular way for people to get information, to learn or to be entertained.

  “Moreover, it can be a great way for your content to stand out from the crowd, especially if you use meta-tags wisely and properly optimise the recordings for search on the web and in iTunes.”

  Things to consider when creating the podcasts are the headlines and the copy surrounding the recording, saying these are ‘critical’ in so much that they should be accurate and reflect your keyword strategy.
  Companies should also consider re-purposing existing content within podcasts as he says this is a ‘highly effective way’ to create a full and consistent marketing strategy.

  News brought to you by ClickThrough – a best practice Internet Marketing Agency.

  Tags: content creation, Marketing strategy, Online PR
  Posted in Online PR (Public Relations)

• SEO question generator tool

  Wednesday, August 26th, 2009

  We all know that people like to use the search engines to get answers to questions, but when promoting our sites, creating content and so on, how do we know what questions they might be asking in their search queries?

  Well, look no further than the extremely useful Wordtracker question generator tool

  Let’s try some examples:

  Internet marketing – of course people want to know what it is, but look at some of the other questions asked that you could create content about…

  SEO – what does it stand for and what is SEO come at the top but there are plenty of opportunities to incorporate some of these questions into your page content and optimisation.

  Swine flu – pick an item in the news and you get some great ideas for topical content.

  Give it a go!

  

  Tags: content creation, Keywords, Search Engine Optimisation, search queries, SEO, wordtracker
  Posted in Content, Keywords, SEO, Small Business Resources, Tips & Tricks

• Content is king for the search engines but…

  Tuesday, August 25th, 2009

  What content should you be creating in 2009/2010?

  Back in the olden days of search engine optimisation, it was all about text. Building websites full of textual content, sending emails full of text, sharing text through bulletin boards, and so on. Most people had dial up modems and images just slowed the connections down to a grinding halt, so text it was.

  The term ‘content is king’ became widely known amongst all in the internet marketing industry, and text-heavy web pages, articles, ezines, newsletters led into blogs, forums, ebooks and more. However, in 2009, content is not so much text as visual, real-time, interactive, and you need to be creating content fit for the King in 2009/10.

  And that king is broadband.

  Whether it is a 30second video clip, a 1 hour webinar with full video content, video and audio chat rooms for customers with archives of previous sessions, slideshows and presentations, podcasts, or any other non-text based information to share with your website visitors and followers, you need to move away from text based content as fast as your user’s internet connections will allow.

  Look at the search engines. No longer are the search engine results purely text. There are images, maps, videos, and more. In June 2009, video searches made up 27% of all Google search queries in June 2009. Every which way you look, we are fast moving away from text and discovering what the internet is capable of as connections pass 1ooMbps and approach 1Gbps for the lucky few.

  Twitter will go visual any time soon, or an application similar to it, and we already have Youtube as a household word. If you are focusing on text for your content, get out of the box and think about the easiest way to convey messages to your users and website visitors, and start creating exciting, innovative content for your audience.

  

  Tags: content creation, interactive content, internet marketing, search engines, Site Promotion, video, youtube
  Posted in Content, SEO, Social Media, Stats & Trends

• Using automated article writing software – DON'T!

  Sunday, July 26th, 2009

  As a native English speaker, I shudder when I read internet marketing articles about SEO that contain the most appalling English. Prime examples of this crop up all over blogs where it is blatantly obvious that automated article writing software has been used to generate content.

  Here is one such example:

  SEO is a process of improving the traffic to your website from the search engines by using high quality content. It is a rich internet marketing strategy which considers how search engines work and what people search for. Try to place your web page as top as possible so that the indexed search will list your site first which has higher page rank and drive you more traffic.

  Hmmm!

  Yes, content is important, but not so important that you damage your own reputation by using software which cannot ever replace a good copywriter. If you plan to use such tools, at least read ALOUD any article produced and check that it reads well and doesn’t contain basic grammatical errors.

  However, there are better versions of article autowrite tools that search the Net for sentences to use in your chosen article, and therefore you are just plagiarising other people’s work, ergo it is not unique content. It is quite possible with the huge amount of content now available online that your imagination will come up with a sentence that has been used elsewhere already, particularly on popular topics, but it is highly unlikely that an article you write from your own creative juices will contain multiple repeated sentences that have been pre-published elsewhere.

  However, there may be potential uses for article writing software for SEO research. For instance, you can use these type of tools (which are generally cheap) to find top level sites and related keywords and put this research easily into a report for your clients when they need to do a keyword brainstorm with contextual content.There are plenty of other tools to do such a job though – a search engine, Notepad, and Ctrl C Ctrl V springs to mind!

  Whenever you create any content, however you choose to do it, ensure that it reads well, is high quality, grammatically correct English, and that it passes copyscape.

  

  Tags: article writing, automated article writing tools, content creation, copyscape, Search engine optimization
  Posted in Content, SEO, Tips & Tricks