Tag Archives: content marketing

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11 Unsung Heroes of Content Marketing [INFOGRAPHIC]

As many publishers have shown, content marketing has a long and proud history. But while many forebears of content marketing – like John Deere’s customer magazine and the Michelin Guide – have had their pioneering work widely recognised, others are less fortunate. We reckon it’s time these under-appreciated pioneers had their time in the spotlight….

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Introducing ClickThrough’s New Social and Creative Strategist

Amy Dugmore, social and creative strategist, joined the ClickThrough team on November 17. She took a few minutes to talk us through her qualifications and experience, and her love of Hemingway. What does your role at ClickThrough involve? At the moment, I’m developing new strategies for our clients to help them get the most out…

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5 Quick Tips to Boost Your Content Marketing Strategy

Last week, two of our top experts delivered an in-depth workshop session on search and content marketing at Smart Insights’ Digital Impact 2014 conference. Big thanks to Dave Chaffey, ClickThrough’s insights director and Smart Insights editor – not to mention all those who took part in the workshop! In case you couldn’t make it yourself,…

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Which Content Types Are Most Popular in My Sector? 4 Tools for Reviewing Content Marketing Effectiveness

Backlink analysis tools were the mainstay of the SEO analysis toolkit a few years back, before we discussed a more integrated approach to SEO including content marketing and social media marketing. Backlink analysis services such as Moz Open Site Explorer, Majestic SEO and Google’s own Webmaster Tools are still important in benchmarking the authority of…

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Content Marketing: What We Can Learn From Howard Gossage

ClickThrough copywriter Oliver Pyper has been inspired by some fantastic content marketing campaigns recently. But, he argues, there are still some pointers we could take from one of the shrewdest marketers of 50 years ago. Some stunning content marketing campaigns have emerged in recent times. It looks like marketers have finally learnt how to use…

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