Tag Archives: conversion optimisation

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CRO News Roundup: Conversion-Centred Design That Persuades Users

Richard Chapman rounds up the latest in CRO advice, including the importance of conversion-centred design, how Thank You pages can make a difference to your conversion rate, and why hero images really matter. Conversion-Centred Design Ever wondered how to make sure your visitors take the path you want them to in order to close that…

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CRO News Roundup: The Dark Side Of Emotional Intelligence

Richard Chapman brings you the latest in conversion rate optimisation trends and analytics news. Are You Using Emotional Intelligence for the Dark Side? Emotional intelligence is an incredibly useful skill to have when it comes to digital marketing, and if used considerately, it will nurture your users’ experience as well as their relationship with your…

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Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

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