Tag Archives: copywriting

ClickThrough Marketing Blog Image

ClickThrough’s Ultimate Proofreading Checklist

Lisa Coghlan details ClickThrough’s proofreading process, from tone of voice checks to simplifying copy, and ensuring you eliminate simple spelling and grammar mistakes before it gets uploaded. Keeping copy squeaky clean isn’t the most exciting task in the office, but it’s one that is absolutely necessary and one that can set you apart as a…

ClickThrough Marketing Blog Image

How Journalism Training Can Help With Online Content Writing

As a trained journalist, ClickThrough online copywriter, Martin Boonham, can see a number of comparisons between the world of journalism, and the digital world of content writing. Here he discusses some of the main aspects of journalism that really helped with his switch of disciplines. Upon starting here at ClickThrough, I was asked why –…

ClickThrough Marketing Blog Image

Meta titles, keyword density and green coats: getting to grips with SEO content

Writing web content is a markedly different discipline to creative writing or news reporting. The ClickThrough Marketing content team is staffed by three fully-qualified journalists: including our newest member, Martin Boonham, who has a Masters in Journalism, as well as the NCTJ qualification. Here, Martin shares his initial thoughts on SEO copywriting and his first…

ClickThrough Marketing Blog Image

Improving your web copywriting content

The Internet is packed with web copy – largely in part due to the massive use of it in search engine optimisation strategies. Just last year it was estimated by Technorati that the Internet was home to around 215 million websites and around 152 million blogs. Erez Barak, writing for Search Engine Watch, has produced […]

ClickThrough Marketing Blog Image

Making the most of a blog

More and more companies are utilising blogs as a simple outlet to display their content to consumers. Due to successful SEO strategies, many blogs are attracting traffic via search engines; however according to an article published on Search Engine Watch, more needs to be done to ensure that visitors come back for more. Kevin Gibbons, […]

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.