Tag Archives: ecommerce

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Big e-Commerce Questions: Hosted or Self-Hosted Solutions? Open Source or Closed?

In this post, head of web development Alan Rowe helps you answer one of the biggest questions that arises during a new e-Commerce website build – “what type of platform should I use?” Looking for more advice? Check out our FREE eBook Independent Guide to Selecting the Right e-Commerce Platform. Independent Guide to Selecting the…

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PPC Offer Extensions: Is Google Throwing the High Street a Lifeline?

New offer extensions in Google AdWords let PPC advertisers give exclusive deals or discounts to searchers – when they print off a voucher and shop in-store. ClickThrough’s head of content, Ali Harris, wonders if Google is throwing an unexpected lifeline to the High Street Double-dip recessions aside, online shopping has squarely taken the blame for…

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A Quick Guide to Product Descriptions

Oliver Pyper, ClickThrough Marketing’s senior online copywriter, explains why brands should make quality product descriptions a priority. All too often, online retailers seem to apply pyramid-shaped hierarchy to website content. At the top sits the home page. It’s sharply written, and full of on-the-bullseye brand messaging. It acts as a virtual ‘shop window’ in the…

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Web Design: How Amazon, Next, John Lewis and Google Used to Look

Hi! We’re ClickThrough Marketing. Welcome to our website. Please sign our guestbook before you go. Remember those days? Now they seem as anachronistic as flares and footballers with perms. But really, it wasn’t that long ago since the web was in its infancy. The Internet has matured at an astonishing rate – and as brands…

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Google buys product listing ads partner Channel Intelligence to boost Shopping

Google is set to extend its Shopping search service after acquiring ecommerce solutions firm Channel Intelligence for $125m. Google has worked closely with Channel Intelligence for several years: CI helped Google create its product listing ads and return on advertising spend products (ROAS). CI announced the buy-out on its website. The statement said: “For over […]

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Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

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