Tag Archives: Editorial calendars

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Unravelling 7 Content Marketing Misconceptions

Charlotte Howell unravels 7 misconceptions often associated with content marketing and reveals why you shouldn’t always believe what you read. With so many questions being asked around the viability of content marketing have you been left unsure whether to dedicate budget to this discipline? To help you separate fact from fiction, let’s take a look…

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6 Quotes to Inspire Your Content Marketing Efforts

Struggling to find inspiration for your content marketing strategy? Oliver Pyper has gathered six motivational quotes to inspire your thinking. This post is adapted from our free eBook: Editorial Calendars for Content Marketing. Get your copy here. Let’s make that seven quotes. Here’s one from Internet pioneer Doug Engelbart to get us started: The digital…

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Content Marketing: The Ingredients of a Great Editorial Calendar

Last week we looked at the importance of using editorial calendars (or content calendars) to structure and report on your content marketing strategy. In this post, we show you the essential elements that make up an effective editorial calendar. With these five elements in place, you can plan, collaborate, measure success and get your content…

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6 Reasons Your Content Strategy Needs an Editorial Calendar

If you’ve made efforts to engage with content marketing, but haven’t seen measurable results, it might be time to improve your planning and documentation processes with an editorial calendar. In this post, Oliver Pyper shows you six reasons why editorial calendars are an essential component of a good content strategy. This post is adapted from our…

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