Tag Archives: Facebook Ads

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PPC News Roundup: Facebook Reveals New Tools & Ad Options

Sarah Kemp details the latest in paid search news and advice including Facebook’s latest endeavour into data measurement tools and ad formats, Twitter’s foray into native app ad campaigns, and a new Shopping tab in Bing Ads Editor. Facebook Announces New Measurement Tools & Ad Options On 21 September 2016, Facebook revealed five new measurement…

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Social Media News Roundup: Young People Ignoring Social Media Age Limits

Adam Stokes runs through this week’s social  media marketing news, including new research on the amount of younger users across social media, major changes to Twitter’s timeline, and Easter eggs in Facebook Messenger. Social Media Age Limits are Being Ignored by Younger Users According to research undertaken by CBBC’s Newsround, more than 75% of children aged 10-12…

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Digital Marketing – What Not To Do

On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience. If your campaign goes well, then it’s a great investment. However, a poorly thought-out campaign can quickly turn into a PR disaster. In this post, we look at some recent digital marketing campaigns that went…

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Facebook Launches 'Lookalike Audiences' To Aid Social Media Marketing

Facebook has officially rolled out  a new advertising app designed to help Internet marketers reach new audiences. The Lookalike Audiences ad tool is now available across the globe. The latest ad tool from Facebook joins its Custom Audiences tool, which offers marketers further ways to tap into their existing customer databases in order to develop […]

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