Tag Archives: foursquare

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The Twitter advertising API and the rise and rise of paid search advertising

With rumours rife that Twitter is preparing to open its API for online advertisers, ClickThrough copywriter Jack Adams takes a look at the growing world of paid search advertising across the Internet and social media networks… Tongues were really set-a-wagging at the start of this week – and no, not just because of Beyoncé’s Superbowl…

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Gowalla gone – service shuts down

Location check-in service Gowalla has shut down. The move comes just three months after leading social network Facebook subsumed Gowalla’s staff. The closure comes as Facebook looks to increase and improve location-based services on its site: as rival check-in site FourSquare continues to grow in popularity. As if sharing what you had for lunch with […]

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Creative ways to promote your brand via Pinterest

Creating social media marketing content that is both captivating and engaging can be difficult – especially if you’ve been running campaigns, on sites such as Twitter, Facebook and Foursquare for a while. Pinterest is a relatively new social networking site and is quickly growing in popularity. Reported to have a user base consisting largely of […]

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Foursquare releases Radar feature

Expected by many to be one of the social media marketing platforms to grow in the near future, Foursquare have announced the launch of Foursquare Radar, according to an article published by New Media Age. The newly launched Radar, an updated version of a previous feature, will work to provide users with alerts when in […]

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Google puts money into local search marketing

Google has acquired Zagat.com – a local restaurant review site – and this acquisition indicates that Google are getting ever more serious about local search. Zagat is not a start up but has reinvented itself for the Web after originally being a print based review platform. Looking at the stats – 350,000 reviewers, 100 countries,…

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Don’t count on Facebook Places

Thought Facebook Places might be a serious contender to Foursquare and Gowalla for location marketing? Think again. Whilst it ought to have stood a chance in the geolocation marketing stakes, Facebook rolled out Places as an afterthought, a feature with no thinking behind it. And now it has gone. In the hullabaloo of yet more…

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Location-based marketing will find its feet this summer

I’d like to lay a bet that this summer location based services and mobile search hit the ground running. However, they can only achieve the potential offered if companies actually use location based tools, apps and services to reach the target audiences. I am going to pick on a single event, and hopefully illustrate how…

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Foursquare version 3.0 launches with recommendations

Foursquare continues to gain popularity, despite the launch of Facebook Places, and today launches a new version with a host of new features, both for businesses and users. Probably the most notable addition is the Recommendation engine, which replaces the Tips tab. This can show places that are popular right now, or that have been…

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