Tag Archives: Google Ads

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Google Trials PPC Banner Ads On Certain Branded Query Searches

Google is currently testing large banner ads which sit atop certain branded search queries. The search engine firm confirmed the trial in a statement: “We’re currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries. “Advertisers have […]

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Google study shows PPC ads are worthwhile for high-ranking sites

Recent Google research, entitled the Search Ads Pause Study, has revealed that pay per click ads don’t ‘cannibalise’ traffic coming in from standard searches, according to an article published by the Search Engine Journal. Those ranking in the top three of a Google search have previously questioned whether it’s worth investing in pay per click […]

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Google targets browser history for better ads

Google’s two-year beta project to harness behavioural targeting for adverts has now gone fully live. The move will allow internet marketeers to target specific products at users who have searched for similar products, by analysing their browser history. Google says the new system will evaluate what users have searched for, when, and how frequently they […]

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