Tag Archives: Google AdWords

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AdWords Innovations to Test in 2016

Dr. Dave Chaffey shares his insights into three new development themes that have taken place with AdWords this year and explains why these will prove important to digital marketers in 2016. For many years, the innovations in natural search ranking factors seemed bigger and more frequent than new features in Google AdWords. Now, this situation…

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Retailers Spending More Than Brands to Target Luxury Keywords in PPC

In 2013, the US’s top-spending retailers put more money into targeting luxury keywords in Google AdWords than the top-spending luxury brands, according to a report by AdGooroo. To create the report, AdGooroo tracked 559 paid search keywords across five categories in the heavily competitive luxury fashion market. Retailers outspent the luxury brands on Google AdWords […]

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Google Rolls Out Consumer Ratings Annotations in AdWords

Google has announced the roll out of consumer ratings annotations on its AdWords blog. The Internet giant has confirmed the new format for PPC advertising – that provides detailed consumer opinion data to emphasise a particular strong point of a business – is now available in the UK as well as in the US and […]

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Google makes changes to AdWords Ad Rank algorithm

Google has made an update to its AdWords Ad Rank algorithm it has confirmed. The Internet giant announced the changes on its blog, suggesting its main reason for the changes was to help PPC marketing professionals better make use of new features on accounts, such as ad extensions. On the AdWords blog, Google Staff Software […]

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Google AdWords Tool Keyword Planner Launched

Google has launched a new AdWords tool called Keyword Planner according to the Internet giant’s company blogpost. Designed to amalgamate its Keyword Tool and Traffic Estimator, the new offering is part of search engine firm’s push to make the campaign building process simpler. On the AdWords blog, AdWords product manager, Deepti Bhatnager, wrote: “Behind every […]

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ClickThrough’s PPC Management Team Becomes Kenshoo Qualified

Our PPC experts are at it again. They’ve added another feather to our collective cap. They were clearly not satisfied with the qualifications they’d already amassed – because now, every single member of our paid search team has gained industry-recognised Kenshoo qualifications. What does this mean for ClickThrough? Well, thanks to their efforts, we’re now…

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After eBay: Testing PPC Effectiveness

In his featured post this month, Dr Dave Chaffey looks at the fallout from eBay’s recently-released PPC report, and gives his thoughts on the importance of adequately testing PPC effectiveness. A recent piece of research published by members of the eBay Research Labs received a fair amount of coverage since it suggests eBay may have…

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