Tag Archives: Google Analytics

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Google Testing New Version of Analytics Homepage

Google appears to be testing a new version of its Analytics homepage, featuring a cleaner, modern look and new messaging. The new version includes increased use of white space, larger fonts and a revised, mobile-friendly layout. The revised layout seems to be an attempt by Google to conversion-optimise the page, with clearer messaging and bold, […]

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A Review of the In-Page Chrome Extension for Google Analytics

In this month’s featured post, Dr Dave Chaffey shares his thoughts on Google’s Page Analytics Chrome extension. Have you seen Google’s new tool to help marketers review the effectiveness of their pages? It’s an extension for Chrome users, available for download here. I ask since although it’s now been released for a month, it’s had…

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Now is the Time to Upgrade to Google Universal Analytics

Have you found yourself hovering over the ‘Upgrade’ feature in Google Analytics? Conversion and analytics manager Richard Chapman is here to explain why the best time to upgrade to Universal Analytics is right now. Universal Analytics came out of beta at the start of April, and there are some pretty cool new features, as well as…

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Have You Customised Your Analytics to Report VQVC KPIs?

Dr Dave Chaffey takes another look at Google Analytics this month, following on from his recent blogs on the subject. This time round, Dave shares his ‘VQVC’ approach to analytics – ‘volume, quality, value, cost’ – and how it can help businesses set digital marketing KPIs. Many companies use Google Analytics to review the effectiveness…

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Google Launches AdWords Bid Adjustment Reporting Feature In Analytics

Google has unveiled a new AdWords bid adjustment reporting feature within its Analytics service. PPC marketing professionals who’ve linked their AdWords accounts to Google Analytics will be able to take advantage of the feature immediately. It will allow them to access a detailed analysis of their ads’ performance based on any bid adjustments they may […]

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Google Analytics Adds Four New Features To Help PPC Marketing Users

Google has added four new features to Google Analytics as it looks to further improve its real-time report offering. Events report, content break down by device, real-time data compared to overall data and shortcuts have now joined the platform alongside the recently launched trackback and data hub activity reports. The create shortcut feature will mean […]

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Google’s New Universal Analytics – Is It Worth Making the Switch?

Universal Analytics, the new version of Google Analytics, is now available to all new users. Anyone who creates a new web property in Google Analytics will now be able to choose between the ‘simplified configuration controls’ of Universal Analytics, or the tried-and-tested interface of the newly-renamed ‘Classic Analytics’. It’s not rolling out to existing accounts…

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Google Universal Analytics Now Open To All Internet Marketing Users

The ‘next generation’ of Google Analytics is now readily available for use. Initially rolled out in beta form following an announcement in October, the new tracking tool, called Universal Analytics, is now readily available for all Google Analytics users. The new version is designed to allow site owners to better track visitors across multiple platforms, […]

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How PPC Management Tools Help You Understand Online Customers

Although utilised by many PPC account managers, the use of last-click attribution is slightly short-sighted. With it the ads that play a role during the early stages of a shopper’s journey are overlooked. Here, ClickThrough copywriter Jack Adams looks at how PPC management tools can help account managers understand the online shopping journey and their…

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