Tag Archives: Google Display Network

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Google unveils Active View format for display ads

Google has revealed that it will offer European advertisers the opportunity to increase their display ad creativity with the introduction of a new Active View format. The  display ads – frequently utilised by Internet marketing professionals – are currently featured on relevant sites located within the Google Display Network. Active View will enable users to […]

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UK online advertising hits ‘five year high’

Around £4.48bn was spent on online advertising in the UK in 2011: representing the biggest year-on-year rise in half a decade. Spend grew by 14.4% over the last 12 months – with paid search, or PPC services, accounting for around 58% of the total. PPC advertising rose 17.5% year-on-year, whilst spending on video-based advertising doubled, […]

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Google targets browser history for better ads

Google’s two-year beta project to harness behavioural targeting for adverts has now gone fully live. The move will allow internet marketeers to target specific products at users who have searched for similar products, by analysing their browser history. Google says the new system will evaluate what users have searched for, when, and how frequently they […]

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