Tag Archives: Google News

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Online PR: Google Launches Management Tool For News Publishers

US publishers on Google News now have a simple way to inform Google of changes to the structure of their sites. Google News Publisher Center, announced in a blog post yesterday, allows publishers to “benefit from better discovery and classification of their content,” according to Google. News sites can now change the name of their […]

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German Publishers Now Have To 'Opt In' To Google News

New rules in Germany mean publishers now need to opt in to Googles’s News service. While many have chosen to opt in now the tight copyright rules have come in to play, others have warned their dispute with the Internet giant is far from over: some have even refused to opt in at all. While […]

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Google, Germany And News Snippets – Not Quite A Match Made In Heaven?

Google’s had a rocky and turbulent relationship with media representatives across the globe. In its latest conflict of interests with said bodies, it has looked to address the prospect of having to shell out money for snippets in Germany. How? Well it has now emerged it will make its news service opt-in for German publishers….

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Black is the new green: Is Google News a less colourful place to be in 2013?

Google has updated the way it displays results in Google News. Results from searches in Google News no longer return with the site name in eye-catching emerald text. Google used to show the site name in green under the classic blue URL link. But now, attention-grabbing green has been replaced by a dull black tone…

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My five top tips for sourcing content for news feeds

Like the rest of the ClickThrough Marketing content team, copywriter Jack Adams is a qualified journalist. He is a specialist on citizen journalism and blogging. Here, Jack shares five top tips for creating a useful industry news feed on your site. In traditional journalism, there’s always been debate about what makes a good news story….

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Five content marketing benefits of an industry news feed

An industry news feed helps keep your customers informed about the latest happenings in your sector. Importantly, it can be a great way to improve your on-site content, keyword association and traffic from Google News. Here, ClickThrough Marketing copywriter Jack Adams reviews five big content marketing benefits of an industry news feed. The old adage…

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Google introduces “news_keywords” metatag for Google News

Continuing a recent trend of regular updates to its search algorithms, Google has revealed that it has made another slight alteration, this time to the search engine optimisation function in search. The “news_keywords” metatag tool has been added to ensure that genuine new stories are given precedence over SEO articles latching onto topical keywords to […]

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+1 integrated into Google News

Google – a popular platform for search engine marketing initiatives – has revealed that Google News is now functional with the +1 feature, according to an article published by Search Engine Watch. Users browsing Google News when logged into either their Gmail or Google+ accounts will be able to +1 featured content. Content that has […]

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