Tag Archives: Google SERP

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Google Tests new Sitelink Format

Google is always testing new formats, layouts and features within the search results. The latest test is a new format for Sitelinks – in a carousel card form. Google’s newest test offers a new format for Google Sitelinks for certain results. Sitelinks are used to link to useful, related pages and are normally featured as…

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Google Runs New SERP Test

Google is testing a new change to its search engine results pages (SERPs), with paid ads’ star ratings being replaced with a positive rating percentage. Google has featured star ratings next to the paid ads in search results since June 2010. Now, Google is running a test that takes those star ratings away, and replaces…

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Google Tests Images in SERPs

Google has increased the number of images it is now showing in SERPs. New thumbnail images that run in line with search result snippets have recently been spotted by a number of SEO professionals and digital marketers. According to SEO news writer Barry Schwartz, some people believe that Google is bringing back authorship images. The…

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The AdWords Sidebar Update – An example of how to review the impact of changes in digital marketing

Do you enjoy dealing with the change involved in digital marketing? I think everyone involved in digital marketing has to at least force themselves to, since it’s unrelenting. It’s a challenge, but I do enjoy reviewing the changes, such as new technology innovations and platform changes, and deciding how significant they are to marketing and how to…

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SEO Shocker As Study Reveals Ten Blue Organic Results In SERPs Alive And Well

Ranking on page one has always been the Holy Grail when it comes to SEO. However, with Google constantly experimenting with the layout of its search results, some have suggested we’ll soon be seeing far fewer than ten organic results in SERPs.  Here ClickThrough online copywriter, Martin Boonham, discusses a new study which seems to…

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