Google Shopping will become an entirely commercial model from June 11 this year, according to the Inside AdWords blog. The transition to a PPC model began in February, when product listing ads were introduced to Google Shopping. Product listing ads feature large product images, and are triggered from a product feed in Google Merchant Centre. [...]
A month ago today, Google began commercialising Google Shopping searches in the UK. ClickThrough has been managing Google Merchant Centre accounts for several high-profile businesses since then. As a result, our PPC experts have helped to boost ROI (return on investment) by 54%and cut click costs by 28%. Here, online copywriter Jack Adams examines the…
From February, Google will phase in charges to appear in Google Shopping search results. By the summer, all Google Shopping results will be paid for – in the form of new product listing ads. Are you ready for the biggest change in pay per click in years?
Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant [...]
Google Shopping changes in the UK will be introduced tomorrow (Feb 13). The switch will see new product listing ads and paid-for results in Shopping searches. For ten years, Google Shopping (formerly known as Froogle or Product search), provided lots of free traffic for online businesses. But that’s about to end. From tomorrow, free listings [...]
Google is set to extend its Shopping search service after acquiring ecommerce solutions firm Channel Intelligence for $125m. Google has worked closely with Channel Intelligence for several years: CI helped Google create its product listing ads and return on advertising spend products (ROAS). CI announced the buy-out on its website. The statement said: “For over [...]
Product listing ads will become the norm in UK Google Shopping searches from February. Much like in the US, Google is scrapping free listings in Shopping, and introducing a new pay per click model. Retailers who currently get free traffic from Google Shopping need to prepare for the change now – or risk losing out [...]
A new report from Marin Software shows how US retailers have pushed their budget towards new product listing ads after the monetisation of Google Shopping last October. Google is set to introduce a similar PPC model to its Shopping search in the UK this February. The stats from Marin focus on the way US retailers [...]
Google Shopping is becoming a commercial product from February. Online businesses which currently enjoy lots of free traffic from Google Shopping product searches should be prepared for the new, pay-per-click model, as Google is phasing out free listings. From June, all Google Shopping results will be paid-for – and must take the form of product…
Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online via Google. Whereas traditional Google advertising involves AdWords, text ads, keywords and creatives, product listing ads use a large product [...]