Tag Archives: Google Shopping

ClickThrough Marketing Blog Image

Google Announces Changes to PLAs

Google is in the process of making some major changes to product listing ads (PLAs), with new Showcase Shopping allowing users to browse product collections from online retailers as well as local retailers. Along with the introduction of Showcase Shopping, Google has also introduced more advertising opportunities using TrueView, and an automated currency conversion tool….

ClickThrough Marketing Blog Image

PPC News Roundup: Google To Overhaul AdWords for Multi-Screen World

Rachel Poole and Sarah Kemp share the latest in paid search news and advice, including an AdWords Redesign, Bing Ads testing and changes to Google Shopping. Google Embarks on Year-Long Redesign of AdWords Interface Google will redesign its AdWords software in order to help marketers reach consumers in a multi-screen world. Google has devised a…

ClickThrough Marketing Blog Image

PPC News Roundup: Google Gets Ready for Christmas

Rachel Poole and Sarah Kemp bring us the latest paid search news, including three new features from Google to help retailers maximise on Christmas shopping, Facebook makes Lead Ads available to all, and Twitter leases Moments and introduces a new analytics tool.  Google Introduces New Retail Features Ahead of Christmas Google is rolling out three…

ClickThrough Marketing Blog Image

Google To Update Google Shopping Feed To Help Merchants

Google is updating its Google Shopping feed requirements to bring things in line with changes to the Shopping service itself. A number of changes have occurred over the last year to Shopping, with a variety of new ad formats and a new campaign type added. Now Google is aiming to provide merchants with more flexibility […]

ClickThrough Marketing Blog Image

Google Shopping Service Under Fire From Consumer Watchdog Group

Google has come under fire from an American watchdog over its Google Shopping service. Consumer Watchdog has sent a new report to the Federal Trade Commission over its concerns about advertisements in the service and reportedly higher cost items appearing to take precedence on the listing ahead of other cheaper items. Consumer Watchdog’s Privacy Project […]

ClickThrough Marketing Blog Image

Google Announces Changes To Its Google Shopping Platform

Google has added a number of tweaks to its Google Shopping platform in time for the festive holidays. The search engine giant is keen to capitalise on an expanding mobile user base by incorporating new details and visual gimmicks to the site – whatever device a shopper is using. Google confirmed the news on its […]

ClickThrough Marketing Blog Image

Google Shopping Goes Entirely Pay Per Click On June 11th

Google Shopping will become an entirely commercial model from June 11 this year, according to the Inside AdWords blog. The transition to a PPC model began in February, when product listing ads were introduced to Google Shopping. Product listing ads feature large product images, and are triggered from a product feed in Google Merchant Centre. […]

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.