Tag Archives: google

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10 Questions To Ask Yourself During The ROI Forecasting Process

When done well, forecasting can help businesses recognise the achievability of their strategies and ROI goals, especially when aligned to gathering historic data for future outcomes. To evaluate your plans and processes effectively, your forecasting strategy needs to be top line. Here are 10 questions we recommend you ask yourself during the forecasting process, to…

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Impacts of Apple’s Intelligent Tracking Prevention

As part of the new Safari update, Apple has released Intelligent Tracking Prevention (ITP), a new feature that could impact the accuracy of first party tracking, which will include AdWords, Kenshoo, Bing, Criteo and AdRoll. What is ITP? Intelligent Tracking Prevention is a new technology that works to block third-party trackers from acquiring browsing data….

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SEO News Roundup: Google’s Mobile-First Index Recommendations

Tom Williams brings you the latest in search engine optimisation news, including Google’s mobile-first index recommendations, more rumours circulating Search algorithm updates and the accuracy of Google’s monitoring tools. Google’s Mobile-First Index Recommendations As we await the release of Google’s mobile-first index, the search engine giant has announced some tips for going ‘responsive’ with our websites…

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SEO News Roundup: SEO Advice For Item Page Updates And Repeat Events

Tom Williams brings you the latest in search engine optimisation news, including SEO advice for item page updates and repeat events; new expandable sitelinks; and why you should stop watching Google’s algorithms. SEO Advice For Item Page Updates And Repeat Events Picture this – you host an annual business event but need to release next…

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Web Dev News Roundup: Total Eclipse Experience With Google

Zoe Adkins runs through this month’s Web Development news, including how Google gave people the ultimate eclipse experience, new maintenance releases from WordPress and a fresh upgrade for Chrome. Total Eclipse Experience With Google Google promised to deliver the ultimate experience during Monday’s solar eclipse in the adjacent United States (apart from Hawaii and Alaska). As…

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PPC News Roundup: AdWords’ New Interactive Option With Call Bid Adjustments

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ recent call bid adjustment, Facebook’s ad ‘creep’ and the addition of vacation rentals to Hotel Search.  AdWords’ New Interactive Option With Call Bid Adjustments Google is releasing a brand new AdWords bid adjustment that is primarily focused on telephone calls, and will determine…

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SEO News Roundup: Google Confirms It Does Not Manually Control Traffic Patterns

Tom Williams breaks down all the latest news from the world of SEO, including protocols on how to treat closely related product pages, changes to recipes in the SERPs and more. Traffic Patterns Not Manually Controlled by Google Google has confirmed in a recent Google Webmasters Office Hours that it does not have any manual…

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ClickThrough PPC Team Named Premier Google Partner

ClickThrough is proud to announce that its paid search team has been recognised as a Premier Google Partner. In order to reach the highest level of paid search expertise, the paid search team at ClickThrough has demonstrated: AdWords skills and expertise Agency and client revenue growth Sustained and grown our client base Met AdWords spend…

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Google and Facebook Tackling Fake News in Wake of the US Election

Google and Facebook are taking steps to prevent the monetisation of false news by barring sites that publish manipulated news stories from advertising. In the wake of the US election, many are reflecting on the presence of manipulated news stories and hoaxes throughout the campaign season, including those at Facebook. An unofficial task force has…

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