Tag Archives: Heidi Cohen

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Determining the success of your Twitter marketing endeavours

It’s a well-established fact that Twitter is one of the best social media marketing tools out there. However, it’s not always that easy to measure the success of campaigns or marketing efforts on the micro-blogging site. Having recently produced a list of strategies that can be employed to increase Twitter’s effectiveness in marketing, Heidi Cohen, […]

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Boosting your Twitter marketing efforts

Many recent studies have indicated that marketers would be open to increasing the amount spent on their various social media marketing efforts. Twitter is one the most commonly used social media sites for marketing purposes, though there are many marketers out there not making the most of the micro-blogging site’s capabilities. Social media expert, Heidi […]

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How can you go about assessing your social media marketing strategy

As social media marketing budgets continue to grow, it’s vitally important to have a way to assess how your efforts are going. Heidi Cohen, writing for ClickZ, has produced a ‘Social Media Marketing Checkup’ to help businesses get a decisive mid-year insight into their marketing efforts. Here is a summary of the five points provided: […]

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