Tag Archives: japan

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China: Ecommerce booming with 220m now buying online

New research has suggested that a colossal 220 million people are now buying things online in China. With the country fast growing into an economic powerhouse, this comes as little surprise – with eMarketer’s research showing the enormous figure dwarfed the 150 million online buyers in America. According to their research paper “China Ecommerce: A […]

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Cause-Tied Marketing – the good, the bad and the ugly

As we come to the end of Comic Relief, and in the midst of several global crises, it is time to look at what can and cannot work when businesses jump on ’cause-tied’ marketing. (A phrase I have plagiarised from the WSJ) The Ugly Previously, we have written about the mistakes made by those who…

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How to get Twitter Marketing right – Promoted Tweets

Eventbrite showed how to get Twitter marketing right during the SXSW event. SXSW is one of the main events of the geek calendar, and the place where Twitter, Foursquare and multiple other apps and services have made their name. Following on from the previous post about how NOT to do internet marketing via social media…

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The Inevitable Bing Backlash

The horrendous events in Japan have created an unexpected problem for Microsoft and their search engine, Bing. Whilst trying to be generous and offering financial aid to Japan, someone in the marketing department thought it would be an idea to publicise the donation on Twitter, with a promise of a $1 donation per Retweet of…

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