Tag Archives: jargon

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PPC Jargon: The Next Step

Having previously given readers a basic grounding into the complex world of PPC acronyms and strange paid search expressions, ClickThrough copywriter Martin Boonham now imparts a run-down on PPC terms to take things to… [cue foreboding synth stabs] The Next Step. PPC jargon and terminology can be ridiculously complex to newcomers. So if you’re still…

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Walk the SEO walk, don’t talk the SEO talk

AdWords, bots, conversion rates, directories, eCommerce, feeds, gateways, HTML, impressions, keywords, link building, meta data, nofollows, organic, pagerank, redirects, trust rank, URLs and white hats. If you understood all of those words and phrases, congratulations, you probably work in digital marketing. If they looked like a foreign language, then you’re everybody else. There’s a problem…

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