Tag Archives: Joseph Kerschbaum

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Improving your ROI on LinkedIn Ads

Widely known as the business professional’s social network of choice, LinkedIn is a site that offers a number of great advertising opportunities. According to Joseph Kerschbaum, writing for Search Engine Watch, LinkedIn Ads, with the right strategy behind them, can provide a fantastic ROI (return on interest). Kerschbaum has highlighted a number of tactics to […]

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Making PPC meetings productive

In PPC marketing, the majority of conversations – regarding reports and updates – take place over the phone. Joseph Kerschbaum, writing for Search Engine Watch, claims that there are a number of tactics that can make these meetings extremely productive. Here are just a few of the tactics he suggests for a successful PPC phone […]

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Keeping your PPC marketing campaigns on track

PPC marketing is likely to play a significant role in many businesses’ digital marketing strategies during 2012. Writing for Search Engine Watch, Joseph Kerschbaum has created a list featuring a number of tips that could, if employed, keep PPC campaigns operating effectively. Here are just a few of Kerschbaum’s tips: Use Campaign Automation – In […]

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