Tag Archives: Keywords

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Google will punish “over-optimised” sites

Search engine giant Google is set to change the game for search engine optimisation once again: by penalising sites that are too obviously optimised. Recent changes to Google’s algorithm have attempted to weed out sites which feature poor content, poor information and poor quality, but rank well because of their SEO measures. Now, the engine […]

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PPC marketing – two elements to test

In any PPC marketing campaign it is important to ensure that your adverts are tested and optimised on a regular basis – according to Search Engine Watch, Bryan Eisenberg once stated that “successful companies run at least 30 tests a month.” Not all companies will be able to run this many tests each month, but […]

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Set up your stall on Pinterest

Are you selling products online? Then you should check out Pinterest…. It gives you an opportunity to showcase all of your products, with photos, and Pinterest is fast becoming a buzzword in the social media world. It is driving more traffic to corporate websites than Youtube, Google+ and Linkedin together, so ignore it at your…

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‘Insurance’ keywords bring in highest price per click

‘Insurance’ has been found to be the keyword that fetches the highest price per click in Google AdWords PPC marketing, according to insurancejournal.com. Word Stream, based in Boston, who conducted the study, found that 24 per cent of the most expensive keywords related to the term – including any search phrase containing the word insurance. […]

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Tailor SEO for your search audience

A new study on tails for search engine keywords suggests shorter phrases may mean you miss vital sections of potential customers. Chikita Insights looked at the average number of words used by searchers on a range of search engines. General SEO practice dictates it’s usually better to aim for short-tail keywords – snappy phrases that […]

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SEO question generator tool

We all know that people like to use the search engines to get answers to questions, but when promoting our sites, creating content and so on, how do we know what questions they might be asking in their search queries? Well, look no further than the extremely useful Wordtracker question generator tool Let’s try some…

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