Tag Archives: Lookalike Audiences

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Could Facebook’s New Lookalike Targeting Be Worth a Look?

New marketing options from the main digital marketing services like Facebook, Google and LinkedIn are all too frequent. Often they are simply “tweaks” to an existing service, but the method of targeting and payment remains similar. However, I was struck by Facebook’s recent announcement of Lookalike audience targeting. If you missed the original announcement I…

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Facebook Launches 'Lookalike Audiences' To Aid Social Media Marketing

Facebook has officially rolled out  a new advertising app designed to help Internet marketers reach new audiences. The Lookalike Audiences ad tool is now available across the globe. The latest ad tool from Facebook joins its Custom Audiences tool, which offers marketers further ways to tap into their existing customer databases in order to develop […]

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