Tag Archives: mobile

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Why Aren’t More Businesses Using CRO?

Conversion rate optimisation (CRO) should have great appeal across different types of businesses. Transactional ecommerce businesses can increase sales to improve their conversion rates to add to basket or sale by applying AB Testing across different pages in the customer journey, while businesses involved in lead generation can increase lead volume by improving profile capture…

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SEO News Roundup: Warning Webmasters – Your Forms Are Not Secure

Tom Williams brings you the latest in search engine optimisation news, including Google’s warning to webmasters, more data confirmed for Search Console and an update on mobile traffic increases. Warning Webmasters! Your Forms Are Not Secure As of October 2017, webmasters will receive a notification from Chrome if their web pages have forms, login fields and…

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Google Launches A4A For AMP Ads

Google has rolled out a way to significantly speed up the appearance of Accelerated Mobile Page ads. A4A is now live, and is designed to allow AMP ads to load much faster than usual. Slow page loading times tend to have a negative effect on user experience as well as rankings – with many studies…

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Google Releases Simplified Mobile Tool

Google has released a new tool designed to allow site owners to check the mobile friendliness and page speed of their websites. The new tool merges two existing tools to create a simplified version that makes checking the performance of your mobile site quicker and easier. The new tool offers scores out of 100 for…

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New Research Shows Surge In Twitter And Other Social Media Usage

New research has shown out of all social networking sites, micro-blogging site Twitter has seen the biggest growth of monthly active users worldwide. The study by GlobalWebIndex also highlighted a huge boom in Facebook usage: Despite the issue of ‘Facebook fatigue’, a sense of boredom when using the site, firms including GlobalWebIndex have previously suggested […]

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Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

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The big Internet marketing news stories of 2012

If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…

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Are you making the most of today’s mobile search marketing options?

I last flagged up the importance of mobile search at the start of 2011. Since this time, mobile has continued its growth. In retail for example, the Q2 2012 BRC-Google report showed that total retail search volumes grew 9% in the second quarter of 2012, compared with the same quarter a year earlier. Mobile/tablet search…

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