Tag Archives: Offer extensions

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Google Product Listing Ads and the New Local Shopping

As online shopping continues to trump high-street stores, Google recently announced that it’s trialling local Product Listing Ads in Google Shopping. This got paid search manager Alison Booth thinking – is this more evidence of Google throwing scraps to local shops, or is the search giant sending out an altogether different message? In the battle…

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PPC Offer Extensions: Is Google Throwing the High Street a Lifeline?

New offer extensions in Google AdWords let PPC advertisers give exclusive deals or discounts to searchers – when they print off a voucher and shop in-store. ClickThrough’s head of content, Ali Harris, wonders if Google is throwing an unexpected lifeline to the High Street Double-dip recessions aside, online shopping has squarely taken the blame for…

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