Tag Archives: online copywriting

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7 Copywriting Habits That Need To Be Thrown On the Fire

It’s Bonfire Night tonight. For our confused readers outside the UK, Bonfire Night is a centuries-old celebration where us Brits wrap up warm, watch fireworks and make big fires. The celebratory mood has got me thinking. If I could make an imaginary bonfire, capable of burning concepts, as well as wood, which copywriting bad habits…

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Meta titles, keyword density and green coats: getting to grips with SEO content

Writing web content is a markedly different discipline to creative writing or news reporting. The ClickThrough Marketing content team is staffed by three fully-qualified journalists: including our newest member, Martin Boonham, who has a Masters in Journalism, as well as the NCTJ qualification. Here, Martin shares his initial thoughts on SEO copywriting and his first…

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