Tag Archives: outbound links

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Google Penalises Unnatural Outbound Links

At the beginning of April 2016, Google penalised a number of sites for using unnatural outbound links. The penalty was issued specifically to sites that linked out to others in an attempt to manipulate search results. The penalties were sent out by the Google manual actions team in the form of a message, through the…

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Check your links

A timely reminder today to check that all the links that lead from your site still lead to where you think they do! Ensure that any outgoing links don’t point to bad neighbourhoods or sites of dubious quality which may not just affect your PageRank and ranking, but also offend your users. This should be…

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