World’s biggest advertiser going digital

Procter and Gamble (P&G), the world’s largest consumer packaged goods company, has been discussing Internet marketing initiatives to help cut advertising costs and reach a larger audience. P&G sells household products from razors to shampoo in 180 countries, represents some huge brands – Fairy, Pantene, Pampers, Braun, Duracell, Olay and Ariel amongst them. As such, […]