Tag Archives: PPC adverts

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PPC marketing – two elements to test

In any PPC marketing campaign it is important to ensure that your adverts are tested and optimised on a regular basis – according to Search Engine Watch, Bryan Eisenberg once stated that “successful companies run at least 30 tests a month.” Not all companies will be able to run this many tests each month, but […]

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Preparing your eCommerce site for ‘Black Friday’

With today (November 24) being Thanksgiving in the US, many eCommerce sites will be making their final preparations ready for tomorrow’s ‘Black Friday’ sales. A notoriously busy day, it is vital that everything goes accordingly to plan. Writing for Search Engine Watch, Frank Watson has produced a basic checklist that contains all of the elements […]

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