Tag Archives: PPC

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Warming Up Cold Leads – B2B Edition

Alison Humphries details ways in which you can reach out to your “cold” leads, and the processes you can go through to warm them up and improve engagement from a B2B perspective. Leveraging LinkedIn LinkedIn is a great platform to openly communicate with a B2B target audience, as it’s easy to reach them through the…

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Tablets will generate $5bn in revenue for search engine giant Google

A new survey has revealed Internet search giant Google could make a staggering $5 billion dollars in revenue from tablets this year. Marin Software, which provides PPC marketing management software for a number of advertisers and agencies across the globe, released the data in its ‘The State of Mobile Search’ report. The firm estimates that […]

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Google AdWords enhanced campaigns – how will they affect PPC managers?

Google AdWords has announced the launch of enhanced campaigns – designed to simply Google advertising and make bidding across different devices (like tablets and mobile), easier. Some say the move will deliver greater budget control and more meaningful metrics, whilst others claim it over-simplifies paid search. Here, ClickThrough copywriter Jack Adams and paid search manager…

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Elements of a Successful AdWords Campaign

Whilst it is evident that numerous businesses use Google AdWords, a surprising number do not really think about maximising their campaigns, and lose out on valuable traffic as a result. AdWords allows businesses to create paid ads, which will return alongside organic search results when Google users type a certain search keyword. Google only charges…

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Quick fixes for low quality pages post-Panda

Whilst the noise about the Google Panda update (previously called the Farmer update) is beginning to die down, there will still be many websites who should consider the value and quality of all their content and how this may reduce their chances of good listing in the SERPs. The obvious contenders may not be those…

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