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Thursday, March 22nd, 2012
As we all end up with more and more social profiles, it can become increasingly difficult to manage something as simple as changing your profile picture so that all sites are consistent eg if you re-brand. Sometimes, just navigating to the right area of complex settings eg on Facebook can be a bit of a nightmare and time-consuming.
Blisscontrol is a provocatively simple idea, providing a directory of links to all the settings pages, and supports the following networks: Facebook, Twitter, StumbleUpon, Pinterest, Tumblr, Foursquare, YouTube, LinkedIn, Google+, Meetup, Path, Instagram and Flickr.
As an aside, if you wish to deploy a successful social media strategy, at least 75% of the above sites should be on your radar in some form or other.
There is no need to sign up or share any password details, you simply choose which action you wish to take on a specific network and it will take you either to the log in page, or if you have the social site already open in another tab, it will take you to the correct settings page to make the change.
There is far more that needs to be considered when managing social accounts, but being able to easily change your password, profile pic, third party and mobile settings, or updating your bio can be a slog, so Blissontrol.com is very cute.
Tags: accounts, blisscontrol, profiles, Social Media, social networks
Posted in Blog, Small Business Resources, Social Media, Tips & Tricks
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Thursday, March 15th, 2012
The ‘throttling’ of Facebook and Twitter results on Google – with evermore rare occurrences of either site popping up on the first page – has made social media marketing on either site somewhat isolated.
Of course, both Facebook and Twitter would love to be ranked more highly by Google: but it’s become a case of ‘tough luck’ for both sites since the search giant launched Google+.
Google are a savvy bunch: trying to launch a new social network whilst giving equal weight to your competitors – despite screams of antitrust breach – is not a good business practice.
As such – and you’ve probably noticed this – Google has made huge efforts to make Google+ profiles as visible as possible online. This includes great organic search rankings, as well as notable mentions in Google News searches where the author of an article has linked to their Google+ profile.
Combined with Google’s seemingly common preference to stick YouTube video results near the top of SERPs, it’s fast becoming obvious that pouring Internet marketing efforts into Google platforms has the potential to yield better results, especially if you’re able to cross-combine your campaign to maximise +1s, YouTube referrals, organic rankings, and content pointers for your freshly-written articles.
Facebook has launched an IPO which will trigger a wave of new money-making moves on the site: things which marketers previously enjoyed for free will dry up, meaning serious budgets will be needed to take advantage of the potential 800-million user reach of the site.
Google+, on the other hand, isn’t quite ‘there’ in the popularity stakes yet to monetise.
Get in fast before it does and there are some immediate benefits for your SEO. Here are two very simple benefits of setting up a Google+ account which will help support existing SEO campaigns.
Organic boosts:
Google+ pages rank really well – and with Facebook and Twitter failing to reach search agreements, Google+ profiles look set to remain the search result of choice on Google. Getting your personal profile sorted, and linked back to your company, allows you far greater visibility: producing regular industry-related content will set you apart from competitors and solidify you as an ‘expert’ in your field, without the need for huge swathes of keywords. Obviously, SEO remains very important, but Google+ provides a ready-made boost for your SEO campaign which shouldn’t be ignored.
Get recommended:
Whilst Facebook ‘likes’ flag up popular pages for Facebook users, Google’s +1 feature puts hearty recommendations all over Google’s portion of the web. Rather than relying on insular Facebook referrals by creating popular content, items on your Google+ account can be flagged up to every web user who utilises Google search. That’s nearly all of them, then.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Tags: Content, experts, facebook, Google, organic, PPC, profiles, quality, search, SEO, twitter
Posted in Social Media Marketing
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Tuesday, May 19th, 2009
Google Profiles are useful for individuals looking for a chance to ensure that the correct personal information is out there, for self-promotion, and to protect your identity. We have seen many people lose their ‘names’ to cybersquatters etc on Twitter and elsewhere, so this is now your chance to ensure that you can be found on Google products. It’s a good opportunity for entrepreneurs, small business people, actors and so on who may be as well known by their name as their company, roles etc.
It would be interesting to know whether these have been set up to counter the growing trend for libellous and malicious attacks on people using SEO. There has been a noticeable increase in the number of questions on SEO forums about how to stop malicious SERPS about individuals over the last year or two. However, on the other hand there are bound to be questions about whether this is an invasion of privacy if Google auto-collates info about people from FB, Twitter, Google products etc.
Currently, it seems to be on mainly US serps but this is no doubt a testbed for a global launch so fill out your profile today. If you don’t feel it is too Big Brother!
Tags: profiles
Posted in Google, SEM Industry, SEO, Small Business Resources
