Tag Archives: quality score

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The BidCops Are Here: It’s Time To Get Tough On AdWords Quality Score

Since launching our free PPC tool BidCops in December 2012, we’ve uncovered some valuable insights from its aggregated data. ClickThrough copywriter Jack Adams explains how BidCops has highlighted the importance of Quality Score, and why this variable can’t be ignored by PPC managers. It’s been little over three months since we launched BidCops, Europe’s first…

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Google Adwords Auctions

Wordstream.com have created an infographic showing how Google Adwords auctions work. For many, the auction may be a mystery, but this graphic shows quite clearly how it works. If you have not yet read our PPC book (available from Amazon), you may want to check out Tips 66 – 68 about keeping your Quality Score…

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Quick fixes for low quality pages post-Panda

Whilst the noise about the Google Panda update (previously called the Farmer update) is beginning to die down, there will still be many websites who should consider the value and quality of all their content and how this may reduce their chances of good listing in the SERPs. The obvious contenders may not be those…

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Landing page load time in Adwords quality score

Google Adwords has announced on the Inside Adwords blog the introduction of a new factor in its Quality Score algorithm. On the Keyword Analysis page, the keyword is graded based on the time the page takes to load and given a score of: This page loads slowly No problems found No problems found. Load time…

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