Tag Archives: red nose day

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ClickThrough Marketing Celebrates Comic Relief SEO and PPC Success

Digital marketing agency ClickThrough Marketing has raised money and search engine rankings for Comic Relief’s Red Nose Day campaign on its 25th anniversary. ClickThrough provided SEO and PPC management services for the UK charity, with paid search funds provided by Google Grants, a version of Google’s AdWords advertising platform designed for charities. The strategies drove…

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ClickThrough Marketing Does the Harlem Shake… For Red Nose Day!

Yes, we’ve gone and done it. We’ve braved bone-shaking bass, dusted off our grooviest moves, and created our own version of the Harlem Shake viral video. But we’re not embarrassing ourselves pointlessly. No, we’re letting you see us in dance-like-nobody’s-watching-and-then-dance-some-more mode because we’re hoping to raise some cash for Comic Relief. We’ve already helped the…

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Cause-Tied Marketing – the good, the bad and the ugly

As we come to the end of Comic Relief, and in the midst of several global crises, it is time to look at what can and cannot work when businesses jump on ’cause-tied’ marketing. (A phrase I have plagiarised from the WSJ) The Ugly Previously, we have written about the mistakes made by those who…

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