Having been unveiled last month, Google’s personalised search initiative, “Search Plus Your World”, has already caused a fair amount of controversy. Twitter and Facebook have already spoken out against it and according to an article published by TechWeek Europe, a recent poll has found that many prefer standard search results, as opposed to those that [...]
Following a number of disparaging comments from Twitter, regarding Google’s move to use information pulled from Google+ to provide personalised search results, the search engine giant has responded. Twitter’s general counsel, Alex Macgillivray, commented, by tweeting from his own account, stating the announcement marked a “bad day for the Internet,” going on to add that [...]
Personalised search has long been mooted as the future for many search engines; Google is set to become the first to implement such a feature, according to an article published by the Financial Times. The search engine giant will be taking a new approach that takes the personal and social information featured in a users [...]
With the amount of time spent browsing the Internet on mobile devices on the increase, it has become important to ensure that the mobile version of a site has been correctly optimised. Writing for Search Engine Land, Bryson Meunier, has created a list detailing seven mobile SEO myths that many have fallen into believing. Here [...]
In his final post of 2010, Dr Dave Chaffey predicts what he believes will be the major trends in search in 2011, including the importance of social media, understanding consumer intent, video search and local search. ________________________________________________________________ Well it’s that time of year to take stock of which marketing techniques were effective this year and…
For those who use Twitter regularly, you will know how useful the trends feature *can* be for spotting a fast developing topic or viral. However, as with all these things, there is a major downside. Real-time spam. In order to make a tweet easy to find by those who will be interested in it, you…