Tag Archives: Search engine optimization

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Bing and Yahoo adopt the canonical tag

Image by Noah Sussman via Flickr After the announcement last year that the 3 major search engines would adopt the canonical tag, it seems that Bing and Yahoo may be about to support it too, though not to the cross-domain level that Google plan to. This tag helps solve the duplicate content issue, particularly prevalent…

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SEO Myth #2 – Page Rank matters

Image by dannysullivan via Flickr Ah, this old chestnut! PageRank used to be one of the sacred mantras you would hear SEOs chanting. Your PR was of huge import and anyone with a PR of 5 or above felt they had the right to look down upon you. Some people lost sleep whenever their PR…

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A/B and Multi-variant testing for websites

Multi-variant testing (or multi-variate, multi-variable testing) is often used to discover how consumers, site visitors and so on react to different layouts, colours, and so on. A/B testing is testing two options against each other. In the real world example, we know that supermarkets use different layouts and place products in certain positions to encourage…

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4 ways to compare Caffeine and Google

SEOs around the globe are trying to discover the implications of the ‘under the hood’ changes that come with Google caffeine (which is currently down for a few hours maintenance, it seems). There are already various tools to compare the old (decaf) version of Google with the new one. Facesaerch comparison tool Comparegoogle.com Google Caffeine…

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Friendfeed+ Facebook = a sea change for SEO

For those still mired in ye olde worlde of search engine optimision eg on page, off page, a dash of PPC, a smidgen of article marketing, some brief sojourns into forum marketing, and, of course backlinks and link marketing, yesterday’s announcement that Facebook have acquired Friendfeed means that it really is time now to take…

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