Tag Archives: search

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10 Ways Your Brand Impacts Search Performance

Jade Coleman and Alison Humphries run through five ways “brand” can impact search performance, from both an SEO and Paid Search perspective.  SEO Perspective #1 Exclusivity Resellers like Amazon are a great way to reach a wider audience. However, due to the popularity, site strength and marketing budgets these types of websites have, they could…

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Google Introduces Search Console

After nearly ten years, Google has announced it has rebranded its Google Webmaster Tools as Google Search Console. The name change, the search engine says, is a reflection of the fact that the toolset is not only used by webmasters, but also by hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and […]

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European Commission Likely To Demand More Concessions From Google

The European Commission has revealed that it’s extremely likely to demand more concessions from Google, as part of its investigation into allegations that the search engine giant unfairly promotes its products and services in its search results. Last month (April) Google put forward a series of proposals to the European Commission – which could potentially, […]

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Google Unveils Conversational Search Product At I/O Conference

Google has unveiled a piece of conversational search technology at its I/O developer conference in San Francisco. The American search giant’s senior vice president and software engineer, Amit Singhal, told the audience that the software would be able to recognise a user’s desire to make a search in Google’s Chrome web browser just by simply […]

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Google Product Listing Ads launch in Shopping today

Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant […]

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UK Google Shopping changes just one day away

Google Shopping changes in the UK will be introduced tomorrow (Feb 13). The switch will see new product listing ads and paid-for results in Shopping searches. For ten years, Google Shopping (formerly known as Froogle or Product search), provided lots of free traffic for online businesses. But that’s about to end. From tomorrow, free listings […]

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Facebook confirm Graph Search search engine: but it’s not a Google rival

In its much publicised news conference last night, Facebook officially confirmed that it will be launching its own search engine. Called Graph Search, the engine will offer a more natural way of searching content on the social networking site. However, Facebook CEO, Mark Zuckerburg, was quick to emphasise that Graph Search is not a direct […]

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Black is the new green: Is Google News a less colourful place to be in 2013?

Google has updated the way it displays results in Google News. Results from searches in Google News no longer return with the site name in eye-catching emerald text. Google used to show the site name in green under the classic blue URL link. But now, attention-grabbing green has been replaced by a dull black tone…

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FTC clears Google of search bias after two-year antitrust probe

Search giant Google has been cleared of antitrust allegations and search bias by the Federal Trade Commission in the US. The company was investigated for two years following allegations it gave its own products and services preferential positions in its search results, and stifled the rankings of competing products and services. The FTC agreed that […]

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