Tag Archives: SERP

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How to SEO: Is Google Using Web Analytics as a Ranking Factor?

In the aftermath of Google’s Panda algorithm update, which was designed to weed out poor-quality websites, much speculation remains as to how Google determines quality, and whether or not Analytics is a factor. Some SEOs dismiss the idea that Google is tapping into Analytics data as pure paranoia. However, others have put forward a good…

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Search engine Bing to continue to display over 10 results on SERPs

Bing has revealed that it is going to continue displaying more than 10 search results on its SERPs (search engine results page). The Microsoft-owned search engine is taking the opposite approach to Google, which has recently started displaying just seven results per SERP. Originally implemented in its June update as an experiment, there is no […]

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Wikipedia featured on first page for 99% of Google searches, study finds

Many people working in SEO aren’t happy at the fact that Wikipedia ranks so highly in Google’s SERPs (search engine results pages). One of the reasons is that some of the poorly written content published on Wikipedia often outranks more authoritative websites on exactly the same subject. A recent study, conducted by Intelligent Positioning, and […]

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Google tweaks +1 SERP visibility

Google – the most popular site for search engine marketing – has made another small alteration to its SERP (search engine results page), according to an article published by Search Engine Watch. This latest change sees the previously ever-present +1 button dropped from being constantly visible; instead users will only see the button when they […]

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Three facts that could influence the future of SEO

Although it is impossible to know exactly what is going to happen within the world of SEO, Sujan Patel, writing for Search Engine Journal, has stated that there are five facts that everyone in the industry should be aware of. He states that these five facts will play a huge role in SEO for years […]

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Google searches now display ads beneath search results

Google has announced that the PPC adverts, previously positioned on the right side on an SERP (search engine results page), will now appear in some instances at the bottom of the page, according to an article published by Search Engine Watch. Click-through rates for adverts positioned at the bottom of an SERP are said to […]

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Boosting your SERP rank in Google

Search engines have come a long way since the early days of their inception – now going as far displaying regional listings and personalised results based on past search history. While good SEO practice will see your site a good distance closer to achieving a good ranking, Josh McCoy, writing for Search Engine Watch, states that […]

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