Tag Archives: seth godin

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Aiming at the middle with your internet marketing activities

Seth Godin has recently posted twice on the subject of the “middle of the market”. His first post Fast In, Fast Out obviously started a train of thought and triggered the second about The Paradox of the Middle of the Market. Whilst Seth is mainly talking about product development and then marketing that to the…

Seth Godin points out what people really want from marketing

Seth Godin has written an article about the changes in marketing over the last couple of decades. Interestingly, as he was a large, corporate advertiser in his past life, he talks about the impact of the internet, and in particular, the growth of social media on advertising thinking to bring it round full circle to…

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