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@johnpopham and @digitaldales talking so-me at Kirkby stephen by Lindsey Annison
Your Clickthrough blogger went for a chat about social media, the riots, whether we should shut down networks in a crisis, how to get everyone online, PCphobia, and more. Click on the link above to listen.
The aim of the recording was actually to test a microphone, with common hardware like an iPhone, and freely available software, Soundcloud to create a quick and easy podcast.
Audio and podcasts can add value to any website, company and brand and should form an integral part of your social media strategy. This simple experiment should show that making a few mins of audio (7mins) is a simple task, and although this was spontaneous and not planned, you can create compelling content without breaking the bank.
Your social media content should also include video, photos and text, and you should promote all content through sites such as Twitter, Facebook, and the social bookmarking sites such as Digg, Stumbleupon – see the Wibya.com bar at the bottom of this post for more ideas!
Whether social media tools should be closed down in times of crisis must surely be a matter for intense debate – how do you feel about it?
Would it affect you as a company if Blackberry, Twitter or Facebook suddenly ceased to be available?
Do you have back up strategies for all your social media should one or more of them stop functioning, or do you have all your so-me eggs in one basket? So, for instance, do you have a minimum of two contact addresses for each of your customers – phone, email, Twitter, Facebook, mobile? Are they held in the cloud or offline?
How do you communicate with people who are still scared of computers? Is your target audience au fait with computers or are you directing your marketing strategies through the wrong channels?
We are planning more audio so if you have answers to the above questions, or internet marketing queries to put to our team, please let us know.
Now this is one neat tool for anyone wanting to monitor certain terms on Twitter. Tweetbeep markets itself as Google alerts for Twitter, and it sure seems to be!
You may want to keep an eye open for mentions of your Twitter name (although Tweetdeck and similar software also provide this functionality) or look for potential new clients searching for information on a product or service you provide. You may want to follow certain people and be emailed when they have asked a question. You can look for tweets that are deemed to have come from certain places or locations, or include a certain hashtag, or reference a certain person. There are plenty of options for customising your alerts to include specific search terms and keywords, and Tweetbeep can also endeavour to discover mentions of your URL even when hidden behind a URL shortening service.
There is a limit on the free account of 10 alerts, but upgrades are available for a mere $3-20/month so the premium accounts are worth investigating if you want to make the most of this software.
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One of the great ways of getting link juice and promoting your website is to find blogs and forums and comment on the posts, discussions and articles. For maximum effect, you need to post on blogs with a high page rank, and with dofollow tags, but just posting can bring you targeted traffic from those who read the blog and comments.
Obviously, for this, your comments need to be valuable, not just “Great post” or “I agree” or the moderator of the forum or blog will probably just delete it!
Blogsearch from Google is useful for finding blogs that have recent posts, and there are a variety of search terms that can be used within the search engines to track down blogs and forums etc. eg inurl:forum, inurl:chat, intitle:bulletin etc.
However, finding blogs with a decent PR, recent posts, and preferably dofollow comments can be quite a time-consuming process. We have trialled the free version of FastBlogFinder and have now purchased the full version and can recommend it wholeheartedly.
It makes it a doddle to find blogs with a high Page PR as well as site PR, as well as indicating which are nofollow or dofollow. It does occasionally throw up old posts rather than the latest post on a blog but it’s just a matter of looking for a recent post to comment upon. The search facility is pretty sophisticated offering all the usual Boolean terms, plus a few others, which are listed on a cheat sheet in the tutorials, and make it easy to find sites on specific domains, find synonyms for your keyword search, with a certain number of comments or more, and so on.
This is definitely a useful resource for anyone looking to find blogs to help increase backlinks to the site. Try Fast Blog Finder for free today.
