Tag Archives: Sponsored Stories

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Rumoured Facebook Hashtags and Their Social Media Marketing Benefits

Following an underwhelming start to the year, Facebook is rumoured to be testing the use of hashtags. Synonymous with micro-blogging site Twitter, hashtags have proven to be a fantastic social media marketing tool. Here, ClickThrough copywriter Jack Adams looks at how the implementation of hashtags could benefit Facebook marketers. Although Facebook is by far and…

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Facebook testing Sponsored Results feature

Facebook is in the process of testing a new advertising feature, dubbed Sponsored Results. Some users of the social networking site reported seeing adverts produced alongside organic results when conducting searches for specific pages and places. Facebook later confirmed the existence of these sponsored results and revealed that it had been testing the feature since […]

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Facebook ads to appear on Zynga.com

Adverts for Facebook are now running  on social game development site Zynga.com. Sponsored stories are also being displayed on the site. Zynga has developed many games and applications for the social networking site, such as Farmville – now, according to Inside Facebook, there is speculation that the foundations for a Facebook ad network are being […]

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Facebook sponsored stories lawsuit hits Internet marketing plans

Facebook has been forced to pay out $10 million to charity, after five users from California filed a lawsuit when their ‘likes’ appeared in sponsored stories without their permission. Sponsored stories are a new revenue stream for Facebook, a direct form of Internet marketing which highlights friends’ likes in Timelines, so brands/products get positive exposure […]

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Facebook Marketing Classroom launched

Facebook has launched a scheme designed to teach marketers about social media marketing on the site, according to an article published by The Drum. Dubbed the Facebook Marketing Classroom, the scheme will provide a digital learning environment complete with educational resources. These resources will include video courses, worksheets covering the intricacies of Facebook-specific features such […]

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Facebook begins to implement featured ads in users’ newsfeeds

Social networking site, Facebook, has announced that it is in the process of implementing adverts into users’ news feeds, according to an article published by New Media Age. Previously dubbed “Sponsored Stories,” the feature is now being referred to as “Featured” ads. The adverts work in a similar way to the Sponsored Stories adverts – […]

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Facebook ready ‘Sponsored Stories’

Following on from Twitter’s decision to feature sponsored Tweets in users’ timelines, Facebook has announced that it is readying a similar feature, according to an article published by New Media Age. ‘Sponsored Stories’ will feature in users’ News Feeds from January onwards. The new initiative will provide brands with a greater reach for social media […]

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