Tag Archives: targeting

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Five Social Media Marketing Benefits of LinkedIn

Most people think of LinkedIn as being a place to promote themselves, network and look for new  jobs. However, the site can also be a powerful social media marketing tool for companies. Here we look at a few of the biggest benefits of using this professional networking site. 1. Targeted advertising options. Advertising on this…

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Digital Marketing – What Not To Do

On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience. If your campaign goes well, then it’s a great investment. However, a poorly thought-out campaign can quickly turn into a PR disaster. In this post, we look at some recent digital marketing campaigns that went…

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Could Facebook’s New Lookalike Targeting Be Worth a Look?

New marketing options from the main digital marketing services like Facebook, Google and LinkedIn are all too frequent. Often they are simply “tweaks” to an existing service, but the method of targeting and payment remains similar. However, I was struck by Facebook’s recent announcement of Lookalike audience targeting. If you missed the original announcement I…

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