Tag Archives: testing

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PPC marketing – two elements to test

In any PPC marketing campaign it is important to ensure that your adverts are tested and optimised on a regular basis – according to Search Engine Watch, Bryan Eisenberg once stated that “successful companies run at least 30 tests a month.” Not all companies will be able to run this many tests each month, but […]

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Twitter testing self-serve ads service

A platform traditionally associated with social media marketing campaigns, Twitter are rumoured to be planning for the launch of a self-serve option for its adverts, according to an article published by CNET. Twitter has been said to have tested the feature earlier this year; however, the micro-blogging site has now officially confirmed that it has […]

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