Tag Archives: Universal Analytics

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Now is the Time to Upgrade to Google Universal Analytics

Have you found yourself hovering over the ‘Upgrade’ feature in Google Analytics? Conversion and analytics manager Richard Chapman is here to explain why the best time to upgrade to Universal Analytics is right now. Universal Analytics came out of beta at the start of April, and there are some pretty cool new features, as well as…

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Should we be tagging our site with Google’s Universal Analytics?

This is a timely question since Google’s Universal Analytics was recently announced in Public Beta. In fact, Bryn Firkins, our Director of Analytics & Conversion has written asking a similar question too outlining his advice. I absolutely agree when he says that “90% of Google Analytics accounts I’ve ever looked at aren’t being utilised to…

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Google’s New Universal Analytics – Is It Worth Making the Switch?

Universal Analytics, the new version of Google Analytics, is now available to all new users. Anyone who creates a new web property in Google Analytics will now be able to choose between the ‘simplified configuration controls’ of Universal Analytics, or the tried-and-tested interface of the newly-renamed ‘Classic Analytics’. It’s not rolling out to existing accounts…

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Google Universal Analytics Now Open To All Internet Marketing Users

The ‘next generation’ of Google Analytics is now readily available for use. Initially rolled out in beta form following an announcement in October, the new tracking tool, called Universal Analytics, is now readily available for all Google Analytics users. The new version is designed to allow site owners to better track visitors across multiple platforms, […]

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