Tag Archives: user experience

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CRO News Roundup: How To Find Landing Page Copy Inspiration In Unusual Places

Take a look at the latest in CRO news and advice from ClickThrough including finding copy inspiration in unusual places, using power words, and the importance of data-driven research for user experience. How to find landing page copy inspiration in unusual places As a copywriter, finding fresh inspiration for your user-driven copy can be an…

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User Experience vs. SEO Optimisation: How to Win the Battle of Man and Machine

Lisa Coghlan offers up her expert tips and advice on blending SEO with customer experience to present a well-rounded website that converts. Are you optimising your web site for Google or for your customers? Your answer should be both. Of course, your customers won’t actually benefit from the product or service you offer if they…

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SEO: Google Webmaster Guidelines Updated, Says Don't Block Javascript or CSS

Google has updated its technical Webmaster Guidelines to reflect its evolving indexing system, warning webmasters that they could face ‘suboptimal rankings’ if they prevent Google’s bots from crawling CSS or Javascript files. Recently, the search giant has made several big steps towards considering user experience (UX) as a ranking factor, including strongly hinting it will […]

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Google to Delete 'Delete' From AdWords – PPC Users Will Now Have to 'Remove' Campaigns Instead

In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their accounts. As announced by Google in a blog post yesterday, advertisers will now be able to choose to ‘remove’ a campaign rather than ‘delete’ it outright. Functionality is expected to remain unchanged. The tiny semantic shift is “designed […]

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